What is in a name?

In 1961 when the organisation was founded, WWF stood for the "World Wildlife Fund". However in 1986 WWF changed its name to World Wide Fund for Nature when it became apparent that the organisation's focus was no longer restricted to the conservation of endangered wildlife, but also to the promotion of environmentally-friendly and sustainable practices that benefit the whole environment. (WWF is still know as the World Wildlife Fund in the United States of America and in Canada). More and more, however, to avoid confusion and mixed messages across borders and languages, WWF is simply known as "WWF, the global conservation organization."

*this was sited from the website About us WWF organization za